How Matched Betting Works

A step-by-step guide to guaranteed profit from bookmaker promotions

1Find an Offer

Bookmakers offer free bets and promotions to attract new customers. Sign up and claim these offers — they're the source of your profit.

2Place a Qualifying Bet

Use our Oddsmatcher to find events where bookmaker odds closely match the exchange lay odds. Place a back bet at the bookmaker and a lay bet on the exchange to cover all outcomes.

3Unlock Your Free Bet

Most offers require a qualifying bet before you receive the free bet. The qualifying bet results in a small loss (typically under £1 on a £10 bet).

4Extract Profit

Use your free bet at the bookmaker and lay again on the exchange. Since the free bet costs you nothing, the lay winnings are pure profit. Expect to extract 70-80% of the free bet value.

5Track and Repeat

Log your bets in the Profit Tracker. Move on to the next bookmaker offer. Sign-up offers across all bookmakers can yield significant profit, and reload offers provide ongoing income.

Is this gambling?

No. Matched betting covers all outcomes, so the result of the event doesn't matter. Your profit comes from the free bet, not from predicting winners. It's a mathematical process, not gambling.